
一 | The Pan American Games open Friday in Chile's capital with more than 100 spots available for next year's Paris Olympics and the usual contest to see who will finish second behind the United States in the medals chart.More than 6,800 athletes from 41 countries and territories will compete in Santiago over 17 days. Competitors in 20 sports, including gymnastics, boxing and swimming, will be looking to directly qualify for the Olympics. Other sports will offer spots based on quotas, ranking points or minimum qualification standards.The Pan American Games, the largest multi-sport event in the Americas, are held every four years and precede the Olympics by a year. Santiago, where the streets have been rocked by protests in recent years, will debut as host. About 17,000 volunteers and 3,000 security officers will work at the event.If injuries don't get in the way, the U.S. team in Chile will include 93 Olympians and 32 Olympic medalists in a roster of 631 athletes. Of those, 318 are women and 313 are men. They will compete in 43 of the 46 sports.Brazil, Mexico and Canada are expected to fight for second place in the medals table. The three are bringing some of their biggest stars to the competition, including Brazilian gymnast Rebeca Andrade, Mexican diver Osmar Olvera and Canadian swimmer Maggie Mac Neil.American athletes will seek Olympic qualification in nine sports: breaking, boxing, gymnastics (rhythmic, trampoline), sport climbing, field hockey (men’s and women’s), modern pentathlon, artistic swimming, handball and water polo (men’s and women’s).Athletes in archery, diving, equestrian jumping, table tennis, sailing and shooting can secure quotas that will send them to Paris next year. Those competing in badminton, 3x3 basketball, cycling, taekwondo and triathlon can get ranking points that allow them to qualify. Track and field athletes and swimmers can also get minimum qualification standards for U.S. Olympic team trials.The U.S. team at the Pan American Games has 13 Olympic champions, including nine who won gold in Tokyo — six members of the women's water polo team, fencer Lee Kiefer, shooter Vincent Hancock and swimmer Brooks Curry.The other four won their Olympic titles prior to 2021, including Helen Maroulis and Kyle Snyder in wrestling, and Laura Kraut and McClain Ward in equestrian.Four years ago, the United States won 293 medals in Lima, Peru — 122 gold, 87 silver and 84 bronze. Brazil came in a distant second with 54 gold, 45 silver and 70 bronze. Mexico finished in third with 37 gold, 39 silver and 62 bronze, edging Canada with 35 gold, 65 silver and 52 bronze.As the Olympics did in Japan, the Pan American Games are seeking to reach a younger audience with new sports. Breaking, sport climbing and skateboarding will make their debuts at the event. The latter two have already had a first Olympic competition in Tokyo, while breaking will debut next year in Paris.The opening ceremony of the Pan American Games will take place on Friday at the 47,000-seat Estadio Nacional, around which six new venues for 30 sports were built with an investment of $507 million.Inaugurated in 1938, the Estadio Nacional held its first major sporting event in 1962 when Brazil beat Czechoslovakia 3-1 to win the World Cup title in soccer.Eleven years later, the stadium became a place of horror with extrajudicial killings and torture after the coup d’etat that ousted President Salvador Allende and led him to kill himself in 1973.“People will be surprised by how beautiful this National Stadium Park turned out,” Neven Ilic, the president of organizer Panam Sports, said last week. “All Chileans should feel proud of the level of the facilities and because they will be hosting a celebration never seen before in this country.”The Chilean government says the park that includes the stadium will be a place for the public to practice sports, play and walk as part of the legacy of the Pan Am Games. Authorities also promise to hand over the apartments in the athletes village to families after the event as permanent housing.___AP sports: https://apnews.com/sports。

二 | 暑期档电影票房突破百亿元,一批国产优质影片口碑票房双丰收;众多实体零售企业顺应消费发展新趋势,打造多元消费场景、优化大众消费体验;“跟着课本去旅行”成为今夏颇具代表性的出游方式,古诗、课文主题研学线路咨询量大涨,相关产品预订热度走高…… 暑期消费热力十足,正是今年以来提振消费成效显现的生动缩影。国家统计局数据显示,1至7月份,全国网上商品和服务零售额117214亿元,同比增长4.8%。其中,网上商品零售额73965亿元,增长4.6%;网上服务零售额43249亿元,增长5.2%。亮眼数据的背后,是新业态、新模式、新场景的协同发力,为消费市场扩容提质注入强劲动能。 当前,依托移动互联网的普及和信息技术的发展,我国居民消费结构加速迭代,消费模式正从传统商品消费为主,转向商品与服务消费并重,个性化、品质化、多元化消费渐成主流。

三 | 近期发布的《扩大消费“十五五”规划》明确提出,以消费体验为重点,培育消费新业态新模式新场景。 可以说,新业态、新模式、新场景正日益成为扩大消费的核心增长点,更是撬动消费升级、激活市场新动能的重要抓手。

四 | 顺应消费新趋势、对接民众新需求,凭借业态焕新、模式创新、场景出新,精准打通供需适配堵点,是提振消费的关键所在。 培育市场新业态,以业态焕新激活消费增量。新业态立足市场变化、贴合消费趋势,有效打通供需堵点,将潜在消费意愿转化为现实购买力。例如,多地探索发展“票根经济”新业态,以赛事、演出票根作为消费凭证,释放潜在消费意愿,把单次观赛、观演流量转化为吃住行游购娱的现实消费,有效拉长消费链条。 扩容优质新供给,以模式创新催生全新需求。供需相辅相成、双向赋能,新供给催生全新消费,新需求引领供给升级。例如,今年暑期,一些平台围绕“住宿+”进一步丰富旅游产品供给,创新推出“住宿+桨板”“住宿+海岛旅拍”等服务,打破传统住宿单一过夜服务局限,融合休闲度假、文化体验、身心疗愈等多元功能,推动住宿消费从基础刚需向品质体验升级。 拓展多元新场景,以场景出新释放消费活力。文体旅深度融合,是当前撬动消费增长的一大亮点。例如,各地城市足球联赛火热开赛,赛事流量有效转化为城市发展增量。有短视频平台联动多地文旅、体育部门推出“跟着赛事去旅行”主题活动,其中,“跟着苏超游江苏”相关视频就直接带动当地蟹粉汤包等特色美食团购销量增幅超4倍。

五 | 鲜活实践,生动诠释了新场景的引流赋能作用。 以新业态、新模式、新场景为代表的新型消费,体现着消费升级的方向。牢牢抓住供需适配这个“牛鼻子”,在激发新型消费潜能上持续发力,不断满足多元化、个性化、品质化的消费需求,就能进一步拓展消费增长空间,为经济高质量发展提供有力支撑。

六 | (中国经济网专栏作者 毛同辉) 来源:中国经济网。

七 |
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