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2026年浙江福彩“走进福彩公益金资助项目” 活动第二站在义乌举行_我的网站

A |     7月24日上午，“福来浙里更出彩”——2026年度浙江福彩“走进福彩公益金资助项目”系列主题活动第二站在义乌举行，60余名热心公益的社会公众代表和省、市媒体记者代表、福彩一线销售员代表等走进义乌市赤岸镇养老服务中心，亲眼见证福彩公益金在这里的使用情况。

B |     Ahead of director Priyadarshan nearing the remarkable milestone of 100 films, Filmfare's Editor-in-Chief Jitesh Pillaai reflects on the filmmaker’s unmatched legacy, especially in Malayalam cinema and why the maestro deserves to be celebrated much more.          In his words:     Kilometers of Laughter: A Journey Through Priyan’s World     He is on his century—that is 100 films old. I think he is currently batting on 99. Inching close to seventy years of age, Director Priyadarshan has celebrated enough. He should be toasted for his style and his Malayalam body of work. Cine goers of a certain vintage remember him for his sharp comedies, including his debut Poochakkoru Mookkuthi. He paid tribute to Sai Paranjpye with Odaruthammava Aalariyam (inspired by Chashme Buddoor) and Mukunthetta Sumitra Vilikkunnu. He rehashed several Malayalam films like Ramji Rao Speaking, Kireedam, and Punjabi House to give us a slew of Hindi bonanzas like Hungama, Hulchul, Gardish, and of course, the rib-tickling Hera Pheri.                    Priyadarshan brought spit and polish to Malayalam movies with technical marvels like Kaalapani and Kanchivaram. The team of Mohanlal and Priyadarshan gave us a slew of classics: Kinnararam, Kilukkam, Thenmavin Kombath, Chandralekha, and Mithunam. Films like Mazha Peyyunnu Maddalam Kottunnu, Kilukkam, and Thenmavin Kombath reach "iconic" status with every passing year.     What makes the familiar and time-tested Priyadarshan tropes so warm and all-embracing? He gave comedy a mad, zany world appeal. He humanised comedians and gave them an afterlife. Whether it was Vellanakalude Nadu or Adwaitham, Priyadarshan showed us life’s foibles; he showed us how a unique strength lies within our dysfunctional families and their frailties. With a master craftsman like Mohanlal helming his ventures, you could not go wrong.          You may recall the Priyadarshan of Bhool Bhulaiyaa and Bhagam Bhag, but he is more than all of that. He redefined comedy and rewrote the rules of drama. He mocked filmmakers ever so gently and turned the rules of filmmaking topsy-turvy. Watch that one scene in Boeing Boeing where a three-timing Mohanlal is trying to hide his three girlfriends in different rooms; it is a hoot. That scene was later re-enacted in Garam Masala by John Abraham and Akshay Kumar.          To reduce Priyadarshan’s oeuvre to just comedy is to diminish his legacy. One of my favourite films of his, Dheem Tharikida Thom, about a run-down drama troupe, is a classic. As are Punnaram Cholli Cholli and Thalavattam. Like all great filmmakers, Priyadarshan harnessed the best out of Santosh Sivan, Sabu Cyril, and S. Kumar, alongside his band of wonderful ensemble actors: Nedumudi Venu, KPAC Lalitha, Innocent, Oduvil Unnikrishnan, and Mamukkoya. You have to watch Mithunam to realise his legerdemain and absolute control of his craft.          It would be a pity if Priyadarshan is cited only for his Bollywood outpourings. What he gave to Malayalam cinema was clout, longevity, charisma, and unabashed storytelling. I have lost count of the times I have watched Kilukkam, Vandanam, Mazha Peyyunnu Maddalam Kottunnu, and Poochakkoru Mookkuthi. He makes the absurd believable and the impossible look real.          Priyadarshan is a part of our Malayalam movie memories and our rites of passage. If we cut our milk teeth on Poochakkoru Mookkuthi, we came of age with Vandanam and Kaalapani. I assure you, well into our dotage, we will still be chuckling at the "kilometers and kilometers" joke from Mazha Peyyunnu Maddalam Kottunnu. Like Priyadarshan and his movies, we grew up at the turnstiles. His music and his shot-taking changed the lexicon of how Malayalam film songs are picturized. We still sway to Doore Kizhakudikkum, Ambalappuzhe, and Ende Manassil Oru Naanam.          Priyadarshan is not celebrated enough, which is a pity because it means we do not celebrate our wonder years enough. You may go and enjoy Bhooth Bangla in theatres soon, while I will yet again rewind to the mad world of Vandanam and Boeing Boeing. Priyadarshan’s gift to the movies is that he made us all believe in magic and the fanciful, and he never let us grow up.     Also Read: Bhooth Bangla: Priyadarshan Openly Discusses The Age-gap Between Akshay Kumar and Wamiqa Gabbi。

C | 义乌市民政局及省市福彩中心有关人员共同参与了此次活动。

D | 活动开始前，参与活动的代表们走进养老服务中心的住宿楼、食堂以及认知障碍照护专区，实地了解院内老年人日常起居和照料服务情况。据介绍，2025年，义乌市民政局使用福彩公益金资助老年人福利类项目63个，总计支出6000余万元，此次所走进的义乌市赤岸镇养老服务中心正是其中之一。自2022年以来，该中心累计使用福彩公益金90余万元，用于支持基础设施升级改造以及相关照护服务，目前入住老人最高年龄103岁，90岁以上老人有45名，可为赤岸及周边镇街老年群体提供医、养、护为一体的全方位服务。

E | 本次活动聚焦丰富老年群体精神文化生活，浙江福彩为院内长者打造了文艺展演、互动游戏相结合的沉浸式公益体验。

F | 戏曲、歌舞节目轮番上演，知识问答、休闲互动区有序开放，老人们踊跃参与各类趣味活动，在轻松氛围中舒展身心。同时，省福彩中心现场捐赠价值 5 万元慰问物资，包含全新轮椅、成套床上用品等实用物资，切实解决院内老人日常起居需求。截至目前，“福来浙里更出彩”——2026年浙江福彩“走进福彩公益金资助项目”系列主题活动已开展两场，接下来还将在其他10个地市陆续开展，下一场活动将于7月28日在嘉兴开展，我们欢迎更多热心公益的社会大众参与到活动中来，共同感受公益福彩的温度，直观见证福彩公益金为民惠民的实际成效。

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Published on:13:08:45